Initial Idea Development

To further my idea to a point where I could begin writing a video treatment and then script the promotional video i was making for VPoint TV, I decided to have a meeting with the team at VPoint TV to get their input on the ideas I had.

The meeting lasted about an hour and from the ideas I put forward we helped to generate further ideas and condense down the message of the video and what the format for the video was going to be, as well as where the video would be delivered.

From the notes I took in this meeting I came out with these points:

Core Message of the video?
What is it VPoint TV can do for you (the client) to help your business/brand.
Who is the target audience?
Either business owners or marketing people within a business
What’s the desired outcome?
To create videos that engage with people and help make a brand relatable
How long will the video be?
A single piece of video of 60-90 seconds
Where is the video intended for?
The VPoint TV website and/or pitches to new businesses/clients

What’s the concept?
A video made from multiple sources (VPoint TV Videos, new material, stock images/video, timelapse, graphics, animation) that creates a fast paced video that explains to brands what VPoint TV can do for them, with the use of voice over and using the multiple sources as visual aids. The visual footage can also help convey images of VPoint TV without the need for the voice over to say it e.g. Technical information showing the use of latest technology, or behind the scenes fun. Other elements such as timelapses with staff to show they're hard working, or interactions with their clients to show they are enjoyable to work with.

Key points:

• Video contains new branding (logo or shot of logo somewhere maybe end with logo animated)
• New colours for branding used for graphics, graphics also an opportunity to show we can do graphics
• Voice over saying what we can do for businesses like yours to show what it is your business is about and why customers want to use your business (the viewer)
• A music track used that is original or quirky rather than common electronic showreel music that is common amongst video showreels
• Use of archive footage from VPoint to help communicate the message if possible
• Use of stock footage or images to help communicate what the voice over says