After discussing social media and marketing in my primary research I decided to further research into the ways video is used within market and social media. A useful resource I found was this entry of 6 examples of social marketing with short video.
http://www.socialmediaexaminer.com/use-short-video-for-social-marketing/
The key points in this article were:
- Show how to do something
- Highlight your skills
- Showcase an event
- Reveal a product
- Go behind the scenes
- Use what you have
Although these ideas are primarily ways for businesses to use social marketing with video this article help provide a good insight into how video is consumed online for promotional purposes.
The whole goal of my clients video is to highlight their skills, show how they do something and also go behind the scenes. These three points from the list apply well to the video I am created for my client, and I think connecting with an audience online using the shortest video possible will be a tough but ultimately rewarding task.
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