Script Development

After having several meetings with the team at VPoint TV about the promotional video I decided to finalise a script and reduce down the number of words within it. I removed any unnecessary wordings and reduced the time down to around 40 seconds. Originally I had proposed a video of 60-90 seconds, however I after discussing this with the team we decided if the video could be as short as possible then that would be ideal as a promotional video needed to be short and sweet and leave the viewer wanting more.

Script Draft 1, longer 60 second+ video with ideas of potential visuals

Finalised script for wording, with ideas for key visuals included

At this point I still needed to think about the various clips that were going into making this video. I decided to outline the key elements on the script, and then left the part in between down to working with the archive footage that I had from VPoint TV and then reviewing the edit with my client to think about different ideas for footage that would work with the voice over in parts that were less obvious about what should be on screen.

This process has taught me that I need to constantly revise and get feedback when scripting as my initial ideas were too broad and the voice over had too many unnecessary words that only made the video longer than it needed to be and didn't add anything to the message.