Marketing Online

Carrying on from my last post about marketing research I read an interesting article from the Guardian about the future of video and why it is the future of content marketing:

http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online

Some interesting stats from that article were that youtube receives more than one billion unique visitors each month, which is proof about why it is important to have current up to date content that represents your business on youtube. This was why i wanted to create a new promotional video for VPoint TV.

"Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why."

This quote especially outlines why it is important for VPoint TV to really target businesses that will be looking to create videos to help market their company. 

"By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled."

VPoint TV currently specialise in VOD (video on demand) and online video to help promote a business or a product. This will be a key message to get across in a video, especially as the video itself will be more than likely viewed on either the VPoint TV website or the VPoint TV youtube channel.