Marketing Primary Research

To investigate my target audience further I did some primary research by asking questions to Emma Hubbard, she is a staff member in charge of social media marketing at Gymophobics. She is someone VPoint TV would likely need to communicate well with to be hired for video production jobs.

Firstly I asked her what would a company need to do for you to want to use them over other video companies:

"It's important that as a client they are made to feel unique. They won't want to see something that is done all the time. A lot of companies are looking for a way to connect with their audiences, by keeping up to date with new trends, which should be reflected in the video." - Emma Hubbard

This is an important part of my initial ideas, I wanted to get across that VPoint TV create unique videos designed to make an impact. It's interesting she highlighted the fact of keeping up to date with new trends. I think with a video company as old as VPoint TV it has changed the style of video making with the times and it's important to show that they create modern looking video productions as well as more tradition video too.


"Older generations might struggle to create innovative ways to attract new customers, so that is what they would be looking for from you." - Emma Hubbard

It's interesting that Emma assumes older generations may create old style videos, and may be important to reflect that even though a company is old the staff within that company can be quite young as well as old and change from time to time. Also the current staff could easily move with the times like i feel the staff at VPoint TV do so it may be important to get that across.

"They want to know how much confidence they can put in you to get a good result, so your skills need to be obvious from the start. Clients want a quick turn around in their investments so they have to feel happy that they are getting that." - Emma Hubbard

I think by showing the range of videos that VPoint TV have created as best I can within a promotional video will be useful to help show marketing people like Emma that they produce good consistent videos within a small time frame. I want to communicate the skills of the staff but without saying it within the video, I think it can be easy to ignore if the video says "we're great at video and editing", instead I would rather show previous videos that show the skill is clearly there from the staff.

"It's important to stand out from the crowd, you equally have to stand out from other competitors to show that you have strong skills in that industry." - Emma Hubbard

This is ultimately the goal of created a promotional video, to stand out from other competitors and get hired on video jobs. I feel like creating something unique that speaks well to people will both be able to get VPoint TV's message across, but also prove that message itself by having produced a video that does that very thing, proof is in the pudding so to speak.

I'm glad I took the time to talk to Emma about what she personally looks for from a video production company, this helps back up my ideas for the video to create soemthign that communicate well, in a short space of time and engages the viewer.