User Centered Design

When i first looked into user centered design I think I missed some key points and failed to fully understand the differences of it in comparison to SCAMPER. To help with this I did some research on UCD.

http://www.webcredible.com/blog-reports/web-usability/user-centered-design.shtml

"User-centered design (UCD) is a project approach that puts the intended users of a site at the centre of its design and development. It does this by talking directly to the user at key points in the project to make sure the site will deliver upon their requirements."

This is something I will need to do with my project that will likely be aimed at businesses looking to create video content for the purpose of marketing. Ideally I would like to consult with someone within marketing to get their opinion on video and it's role withing marketing online.

"ISO 13407 outlines four essential activities in a user-centered design project:

• Requirements gathering - Understanding and specifying the context of use
• Requirements specification - Specifying the user and organisational requirements
• Design - Producing designs and prototypes
• Evaluation - Carrying out user-based assessment of the site"

Looking at these descriptions on what is required for UCD, it is clear to me that creating prototypes may be key, and getting feedback from my client but also from other people can only help form an opinion on the final product.

I think it will be important to specify the organisations requirements, which for this project will more than likely be to create online video that helps market a company or a product and give them an identity online through the medium of video.