Public Domain Video

When originally pitching the video idea to VPoint TV I mentioned how I would like to add some character to the video with some archive footage. Luckily some stock footage is available for free due to the amount of time it has been publicly available.

A stock video website called Pond5 recently launched a section of there site where you can download over 10,000 stock royalty free public domain clips. 
http://thecreatorsproject.vice.com/en_uk/blog/10000-film-clips-now-available-for-free

"about 5,000 of the film clips had been nearly impossible to access for most filmmakers. The Public Domain Project directly digitized the footage themselves and combined it with 5,000 more copyright-free clips, making an easy-to-use marketplace that unifies a huge portion of the country's historical resources."
This was useful as I wanted a couple of old clips in black and white to add character and portray some points I wanted to get across in the video."

These clip were:

Astronaut at sea

The astronaut was linked in with a message in a bottle video to demonstrate being stranded and struggling to communicate. This linked with the voice over of "sometimes its hard to stand out from the crowd and get your message across". This demonstrates being stranded trying to communicate, and symbolises being stranded within a virtual sea of videos online trying to get noticed in between all the other videos on youtube.

Charlie Chaplin

For this part of the video the voice over mentions keeping your viewer engaged. This is said whilst a video of Charlie Chaplin plays pulling funny faces to camera. Charlie Chaplin was an iconic figure and links to engaging with audiences at the time. The funny face also adds an element of comedy I think the viewer will remember once the video is finished, this makes the video stick in the viewers mind far after the video has finished playing.

Old cartoon

This is late on in the video where the voice over mentions "we go that extra mile", before this I used my owned recorded footage of a monopoly go square on a board, and the extra mile is represented by this cartoon car driving into the distance. I think this works better than a simple video of traffic as it has more personality and is more likely to be remembered that video of traffic that most viewers see everyday.

Using these older videos to illustrate points at three different parts of the video help break up any monotony of similar clips and add character to the promotional video. This is something I haven't see used in other promotional videos as most of my research indicates companies simply choose a song and layover their best clips without voice over or quirky archive footage.