Video Creation: Graphics

One part of the video talks about graphics and social media, to demonstrate this I have created graphics that show social media icons and a youtube channel. I created these images first in photoshop by gathering social media logos and arranging them into on image:

I selected these social media websites based on how I use social media and how my friends use social media. Even if VPoint TV aren't currently using Vine or Snapchat to distribute video I think with an ever changing landscape of social media websites it's important to show what is current and what is being used, as VPoint TV could likely use them in the future. I created this document at 2560x1440p to allow me to crop in and animate in after effects without losing resolution for a 1080p video file.

Originally I created only two videos for this sequences, a slanted slow movement on the icons, and a slow movement on a youtube video channel seen below. In after effects I used the camera tool, made my image a 3D layer and panned the camera around quickly to generate movement and interest so the image isn't too static. I later refined this to make the music

Initial social media representations

After some feedback from my client they felt the music was too fast paced for this slow movement and suggested more movement and close ups for this section. To do this i revisited the camera tool and after effects and played with fast zoom and pans, along with selective focus to help draw the viewers eyes to certain icons:

Close up frame grab using selective camera focus on After Effects

On this close up I focused on the facebook like image, this is because it is easily recognisable and facebook is becoming more and more relevant in the online video space, so I felt including them in this was important to stay current with younger generations. This links back to my research with Emma Hubbard a social media marketer who talked about being up to date with current trends.

Here I highlight Vine and Instragram, two very popular video sharing platforms, also around this is Periscope a very new live video streaming platform, but also Google one of the most recognisable companies on the web and owners of the largest video sharing site YouTube. Overall I feel after making this portion more faced paced it will help keep the video moving overall, I think the icons work well as people can recognise them immediately which helps to keep their screen on time short and to the point. 

If I were to do anything differently I would have collated these icons in after effects and that would have allowed greater control over animation of each individual logo, however that would have been too time consuming for the project and is something I would have done with more time.