Video Creation: Phone connected

For the majority of the footage in the promotional video I will be using either stock footage, but mostly archive footage from VPoint TV. However there are some elements in the video I have created and I wanted to go through the process of those clips and why they're included. For this post I will be talking about a shot in the video with a mobile phone I created more than one element for.

Final shot of close up of phone

This part of the video is for when the script mentions connecting with your audience. For this i wanted an easily recognisable item that connects, so my first thought was using a mobile phone. To make this stand out further i created a graphic for the phone with a wifi logo and the word connected. I also created a fake top bar with the company name in it as a small way of linking back to VPoint TV.

Original graphic i created

I created this graphic using photoshop and simply transferred it too my phone and recorded the footage as if this was the phones normal screen. Challenges came when recording a phone screen as exposing for the screen meant the surrounding areas were too dark. This can be seen here in the original shot I created that lacked brightness and colour of the new shot.

Initial shot of phone that i later reshot

To combat this I used two large soft box lights to give an even but bright lighting over the white backdrop and the hand in the shot. Eventually after adjusting the lighting and the phone screens brightness I managed to create the shot for the final video. As you can see in the original video the screen is slightly over exposed and the rest of the shot is under exposed. I'm please that I revisited this shot to make it better. I feel this lends well to the scamper method as I substituted this element of the video with a better shot.