As part of my voice over towards the end of the video is the line "We go that extra mile for our clients". For a while I was puzzled how to represent this. The extra mile part of the voice over seemed obvious, and using some kind of car footage would be useful and almost to obvious not to
use. However I wanted to represent the word 'Go' with something that was icon and recognisable as 'Go'!
At first I thought about using a traffic light turning green as it would link in with the car footage and also represent 'Go' well, however I thought that it would possibly be to similar to the car footage as I wanted the video clips in this video to vary as much as possible.
Finally after thinking about ideas for this I spotted the pile of games in the corner of my room and immediately realised using a monopoly board go square would be ideal. It says the word 'Go' and also is iconic which is ideal for a video where vidoe clips are montaged quickly and could easily be missed or not understood if they didn't have enough recognisable value.
Final 'Go' clip from my video
When i finally filmed this clip I decided to do a quick pan onto the game piece to add movement into the clip, this is because I felt a stationary image of the word 'Go' wouldn't lend itself well to the connotations of the word. This clip then led into a car related clip and I felt it worked well and resulting in one of the more iconic images in my client video.
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