Client Feedback

After completing my final video for VPoint TV I asked the Co-director Sally Reynolds for feedback on the final product.

"HI Dale,

This project has come on a long way since I last saw it.  I like the flow and pace of it.  It's a good length for a promo.  We discussed whether we should have a male or female VO, and did think that a male voice might sit better with the music.  But I think that there's a nice juxtaposition with the softer female voice and the harshness of the music - this works much better than I thought it was going to.

Regarding the storyline. I think the script is much punchier now and that the visuals reflect the message of the words.  I like the 'metaphorical' imagery that you have chosen to help get points over - for example, the 'crowd' of penguins, the two 'lost at sea' messaging shots, the Russian dolls to represent different sized client companies, Charlie Chaplin, the Go section of the Monopoly board etc. 

The only thing that I'm not sure about is the relevance is of the aerial shot of the canal, the combine harvester and the bloke walking along before we get into client logos.  At this point, the VO mentions 'we've made lots of compelling videos for companies'.  Of course I know that these are all shots from some of VPoint TV's compelling videos, but would somebody else?  

We're not pretending that the penguin and the sea shots are from our videos, so how does the audience know that we've now moved to showcasing some work.  Perhaps there could be some other element here to 'signpost' this.  As the video creator, what would you suggest to help do this?

Otherwise, I think it's great!  Really like the speeded up sequence of the green screen shoot!"

Overall I was very pleased how the project came together and I think I managed to create a professional video that perhaps with further revision the client would be happy to publish. This is particularly pleasing as my client is a video production company, so they have high expectations of a video that was designed to promote and illustrate what they do and represent them to anyone who watches the video.

I am really pleased with the music and the voice over working well, and I am pleased Sally herself has admitted although she didn't have confidence in it at first, the juxtaposition works well between the big drum music and a soft but slightly stern female VO.

The only concern Sally raised in her feedback was the start of the video transitions from the first three shots of stock footage into videos that VPoint TV had created, and how I could manage this transition better.

Firstly I would look at my design method of SCAMPER which sits well with changing an edit by Substituting and Adapting the way I have edited the promotional video and what clips I have used. 

In this case with the transition between stock footage to VPoint TV's video I would choose to use a graphical transition at the start of VPoint TV's own footage, with the logo and some kind of wipe or blur in transition to bring the logo in front of the footage actually created by VPoint TV, and then continuing as before.

Another option would be to include one of the behind the scenes videos before VPoint TV's content to show staff there working on a video and then that transitioning into the video they were creating at the time. I did this with a jib crane shot later in the video before the time lapse so I could try Put to other use video I have already editing simply by Substituting it else ware.